Turn visits into purchases with on-site AI

In this live session, see how AI can improve customer experience on a website, build smarter search and product suggestions to help people find and buy faster—and what it takes to see results in weeks.

Date & time

• Wednesday, September 10, 2025 — 3:00 PM Chile (GMT-4)

Live session in Spanish · Free · Limited seats

What you’ll learn

• Why the website/app is the highest-leverage place for AI. Where customer intent happens—and why on-site personalization beats generic campaigns.
• ‍How to embed AI into the customer journey through your website, addressing bounce points, bottlenecks, and the technologies to overcome them.
• ‍“Good search” as a website gateway. How AI can understand non-semantic intent, handle typos & synonyms, and rank results for business goals (relevance, margin, stock).
• ‍Where AI recommendations change UX. Across product catalogue, categories and PDP, beyond the cart and empty states, plus in post-purchase omnichannel touchpoints.
• ‍AI for retention and loyalty: How completed purchases and browser history can be the input information for building personal suggestions
• ‍Metrics that matter. Map local signals (zero-results, result CTR, search exits, depth) to business KPIs: CR Visit-to-Order, AOV, CLV.‍
• AI Implementation overview. Data you need, team roles, first measurable wins typically in 2–6 weeks after go-live, cost ranges, and ROI vs. internal build—or doing nothing.‍
• Mini-cases. Short on-site journeys showing the lift you can expect at each step.
  

Who should attend

eCommerce Managers · CRM/Personalization/Loyalty · Digital Marketing/Growth · Product/UX · CX/Customer Success · Marketing Leaders

Webinar agenda

1. Why AI on-site (website/app)
2. Customer journey & metrics map (local signals → CR / AOV / CLV)
3. AI Search: from query to relevant results
4. AI Recommendations: guide decisions & increase AOV
5. Implementation & ROI (vs. internal build / vs. no action)
6. Live Q&A
   

Speaker & Host

Speaker — Felipe Repullo

• AI and Marketing technology expert. Sr. Account Executive, Loadstone. Works with retailers to deliver measurable gains across CR, AOV, and CLV using on-site AI.

Host — Camila Rivas

• eCommerce digital marketing. Works with brands and sellers to drive digital transformation to marketing automations

Why this webinar

• A clear playbook to start—or scale—AI on your commerce website/app
• Use cases of AI implementation within customer journey
• How to choose the high-intent points for AI Search and Recommendations to move KPIs
• A realistic view of timeline, effort, and ROI to align stakeholders
  

FAQ

1. What will be the language? The webinar will be held in Spanish.
2. Will there be a recording? Yes. Please register for the webinar and we’ll send it after the session.
3. Do I need to be technical-savvy or a developer? No. We’ll keep it practical and marketer-friendly.

Follow-up: You’ll receive the slides and a checklist to start right away after the webinar.