Brazil Price Terms (BRL)

Price Formation Procedure and Payment Terms Conditions

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These Price Formation Procedure and Payment Terms Conditions (the ‘Price Terms’) form an electronic agreement between Loadstone Ltda. (‘Contractor’) and Customer, the Parties, signed the Agreement on providing online marketing services (hereafter be referred to as: ‘Agreement’ and ‘Services’, correspondingly).

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1. Cost of Services and Payment Procedure

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1.1. The cost of the Services in the Reporting Period is determined by the Parties based on the scope of the Services provided by the Contractor upon request of the Customer, the size of the User Base and shall be calculated as detailed in this section for each module of the Services, taking into account the terms of the payment procedure. VAT excluded (shall be applied if applicable).

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1.2. The cost of the Services provided within the Module CDP in a single Reporting Period shall be calculated in accordance with the table below.

Size of the User Base as of the last day of the Reporting Period (number, no more)	Cost of Services (BRL)	Size of the User Base as of the last day of the Reporting Period (number, no more)	Cost of Services (BRL)
0 - 10 000	13.395	250 001 - 300 000	30.615
10 001 - 20 000	14.444	300 001 - 350 000	32.063
20 001 - 30 000	15.510	350 001 - 400 000	35.215
30 001 - 40 000	16.199	400 001 - 450 000	36.617
40 001 - 50 000	17.596	450 001 - 500 000	38.726
50 001 - 60 000	18.662	500 001 - 600 000	42.266
60 001 - 70 000	19.352	600 001 - 700 000	46.814
70 001 - 80 000	20.417	700 001 - 800 000	47.866
80 001 - 90 000	21.466	800 001 - 900 000	53.882
90 001 - 100 000	22.908	900 001 - 1 000 000	56.327
100 001 - 150 000	24.995	1 000 000 - 1 500 000	79.236
150 001 - 200 000	26.750	1 500 000 - 2 000 000	98.582
200 001 - 250 000	29.224

1.3. The cost of the Services provided within other modules in a single Reporting Period shall be calculated as a percentage of the cost of the Module CDP according to the values given below.

Type of Service	Percentage of the cost of Module CDP
Product "CDP":
Module "Comprehensive segmentation"	20%
Module "Web-hooks to every external systems"	20%
Module "Data transfer to third-party systems"	40%
Product "Loyalty management":
Module "Loyalty base functions"	100%
Module "Loyalty Online (site/app exchange)"	20%
Module "Referral programs"	10%
Module "Rewards"	20%
Module "External reward services"	10%
Product "Dynamic promo":
Module "Promo campaigns processing"	100%
Module "Promo-codes & coupons"	20%
Module "Certificates & Gift Cards"	40%
Product "Personalization":
Module "Retention matrix"	50%
Module "Recommendations on the Website"	100%
Module "Recommendations in the Mobile Application"	100%
Module "Stylist Total Look AI"	40%
Product "Dynamic communications":
Module "ESP"	30%
Module "SMS"	15%
Module "Viber"	15%
Module "WhatsApp"	15%
Module "Mobile Push service: internal"	50%
Module "Mobile Push channel: external"	15%
Module "Web Push"	15%
Module "Behavioral based automatic scenarios"
BASIC	10%
MODERATE	20%
ENTERPRISE	20%
Module "Custom scenarios"	20%
Module "Recommendations in communications"	30%
Module "Chatbots (IM)"	20%
Product "Utility":
Module "Access permissions and roles"	30%
Module "Multiaccount"	100%
Module "Data transfer between accounts"	30%

1.4. The cost of additional Services of the Contractor shall be calculated as follows:

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The cost of sending emails when exceeding the limit specified in the Module “E-mail” shall be calculated based on the cost of BRL 0.0003 per sending in excess of the specified limit;
The cost of storing the User Base over 2 000 000 Users shall be calculated based on the cost BRL 0.0006 per additional user;
The cost of storing transaction records over 10 000 000 records shall be calculated based on the cost BRL 0.0001 per transaction;
The cost of the service “Addition of a custom report” shall be BRL 4,650.00 per report;
The cost of the service “Change of a custom report” shall be BRL 2,280.00 per change;
The cost of the service “External SMS provider implementation” shall be a one-time payment of BRL 5,700.00;
The cost of the service of HTML layout per e-mail message in excess of the quantity stipulated by the Price Terms shall be a one-time payment of BRL 1,140.00;
The cost of the service of HTML layout per recommendation block in excess of the quantity stipulated by the Price Terms shall be a one-time payment of BRL 1,710.00.

1.4.1. Payment for additional Services specified in cl.1.4 of the Price Terms, provided by the Contractor upon request of the Customer (as well as for Services provided within the Module CDP from the date of the User Base amount (specified in cl.1.2 herein) increase due to the User Base organic growth), shall be made at the end of the Reporting Period in which the Services were provided, within five (5) business days from the date of the invoice.

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1.4.2. Payment for the services of sending and delivering SMS messages to subscribers by a SaaS provider or telecom operator shall not be included in the price of the Module “SMS” and shall be paid by the Customer separately on the basis of relevant agreements with a respective SaaS provider or telecom operator.

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1.5. The collection, storage and calculation of information about the loads of the Website and the Mobile Application shall be carried out by the Contractor.

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2. Price Index

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2.1. The Contractor shall reserve the right to annually, starting from the second year of the Agreement, increase the cost of the Services, but no more than 3%, with the prior notification sent to the Customer ten (10) days before an increase.

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3. Price Terms Validity Period

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3.1. The termination of the Agreement on any grounds will cause the automatic termination of these Price Terms.

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