Published
June 4, 2025
Discover the 10 best CRM for ecommerce platforms in 2025: features, use cases. Find the right fit to retain and grow your customer base.
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Discover the 10 best CRM for ecommerce platforms in 2025: features, use cases. Find the right fit to retain and grow your customer base.
If your CRM isn’t performing in 2025, you’re likely losing customers (and revenue). With customer acquisition costs up 60% in the last five years, retaining customers with a personalized customer experience is more important than ever.
Abandoned carts, low repeat purchases, and missed customer inquiries often indicate gaps in your CRM functionality. The right solution can help you track customer interactions, streamline sales processes and integrate CRM software across your ecommerce website.
Some platforms handle email marketing well. Others offer handy automation. But only a few CRM solutions can truly support ecommerce companies with high traffic, complex sales funnels and managing all your customer data in real time.
In this guide, we’ll look at 10 of such CRM solutions built to help ecommerce stores manage behavioral marketing processes, automate workflows and deliver exceptional customer experiences.
CRM for e-commerce helps fast-paced, high-volume online businesses manage customer relationships at scale. Instead of focusing on long sales pipelines, it tracks ecommerce customer behavior, like browsing, purchases and cart activity.
Unlike traditional CRMs, it’s built for ecommerce stores handling thousands or even millions of users. It automates messages across channels like email and SMS and delivers valuable insights for your marketing strategy.
The most effective ones do four things well:
See also: Types of CRM software
Without a CRM, it’s easy to miss valuable selling opportunities. Teams end up working with outdated information, turning lead management into guesswork.
A CRM helps e-commerce stores centralize purchase history, browsing behavior and support interactions. This gives sales reps real-time insights to prioritize high-intent leads and tailor follow-ups. Meanwhile, marketing teams can segment audiences effectively and launch targeted campaigns based on actual customer behavior, not assumptions.
It also lets you create automated workflows for things like welcome emails, loyalty rewards or restock alerts, saving time and improving consistency.
Most importantly, it helps you act fast. If someone abandons their cart, you can follow up right away, while they’re still interested.
Not all CRMs are built for e-commerce. Here’s what to prioritize when choosing one for your online store:
Without further ado, let’s discover the top 10 options that meet the criteria listed above.
Enterprise ecommerce teams often face an impossible choice: adopt multiple best-in-class tools and manage a fragmented stack or compromise with a one-size-fits-all solution that doesn't scale. There’s a third option, though: a modular martech system specifically for commerce, where every component works together by design—Loadstone.
It includes six functional products plus a Customer Data Platform (CDP) available for CRM, omnichannel communications, loyalty, product recommendations, AI-powered search, promotional marketing and retail media networks.
Each tool works independently, but the value compounds when used together. For example, real-time customer information captured by the CDP fuels search results, triggers cart recovery messages and updates loyalty tiers.
Loadstone’s system supports millions of user profiles and handles real-time segmentation with 0.3-second API response times. E-commerce teams can run personalized flows triggered by behavior across web, app, email, SMS, WhatsApp and in-store screens.
For example, a fashion retailer using Loadstone can reach lapsed buyers with a promo via push and email, while updating homepage suggestions and loyalty offers based on past purchases.
What makes Loadstone different is how all its retail marketing tools work together through one shared data layer. It’s a solid choice for enterprise retailers wanting to replace disconnected systems with a flexible, unified martech stack.
Want to see how Loadstone’s connected system fits your e-commerce goals? Book a call today.
Loadstone connects with platforms like Shopify and supports APIs, webhooks and tools like WhatsApp and Viber for easy, scalable cross-channel communication.
Klaviyo is a customer engagement software for ecommerce, focused on email and SMS automation. It uses data like purchase history and site activity to power behavior-based campaigns.
The tool has pre-built workflows (like cart reminders and welcome series), plus tools for segmentation, A/B testing and performance tracking. While it includes a CDP, its core strength is campaign automation and targeting.
See also: CDP vs CRM
Klaviyo connects to ecommerce tools like Shopify, Magento and WooCommerce, as well as survey tools like Typeform and review apps like Yotpo.
See also: Yotpo competitors
ActiveCampaign is a platform that combines email, SMS, CRM and journey tracking in one system. It’s used for behavior-based workflows and managing customer interactions across channels.
This CRM for ecommerce includes segmentation, lead scoring and a built-in CRM, with broad integration options to support multi-channel automation.
See also: Best CRM and marketing automation platforms
ActiveCampaign connects with Shopify, WordPress, Zapier and Facebook Ads to sync data and coordinate messaging across systems.
Mailchimp is a marketing platform that started with email and now includes SMS, customer journeys, and basic CRM tools. It’s mainly used by small to mid-sized ecommerce businesses to manage communication and track customer activity.
See also: Mailchimp alternatives
This CRM for ecommerce integrates with over 300 tools, including CRM systems and ecommerce platforms such as Shopify, WooCommerce, Salesforce and Wix.
HubSpot is a CRM platform that combines marketing automation, contact management and content tools. It's often used by mid-sized businesses to manage customer relationships and run campaigns across email, social media and landing pages.
While it includes features like lead scoring and analytics, it’s not built specifically for high-volume ecommerce or transactional use.
See also: HubSpot alternatives
HubSpot connects with Microsoft Dynamics 365, Airtable, Shopify and WooCommerce to sync data across platforms.
Salesforce Commerce Cloud is an enterprise ecommerce platform for managing B2C, B2B and D2C sales. It includes tools for storefronts, product catalogs, orders and customer interactions across online and offline channels. This CRM for ecommerce is commonly used by businesses already using other Salesforce products.
See also: Salesforce competitors
Salesforce Commerce Cloud connects with Salesforce tools like Sales Cloud and Service Cloud, as well as external systems like SAP, Oracle and Microsoft Dynamics via APIs.
Omnisend is a marketing platform for email, SMS and push campaigns, used by ecommerce brands to automate tasks like cart recovery and post-purchase messages. It’s used mainly by small to mid-sized retailers looking to manage customer communication in one place.
Omnisend integrates with e-commerce platforms like Shopify, WooCommerce and BigCommerce. It supports connections with external CRM tools through Zapier.
Zoho CRM is a customer management platform that tracks leads, automates workflows and manages communication across sales and support teams. It integrates with Zoho Commerce to help ecommerce businesses centralize customer data and order activity, but its focus extends into broader business operations.
Zoho CRM integrates with platforms like Shopify, WooCommerce and Zapier, plus external tools such as Microsoft Dynamics and Google Workspace.
Freshworks CRM (formerly Freshsales) helps businesses manage sales, marketing and customer interactions in one system. Ecommerce teams use it to track leads and automate follow-ups across channels like email, chat and WhatsApp.
Freshworks CRM connects with tools like Mailchimp, QuickBooks and Slack, and supports ecommerce links through third-party apps, like Zapier or APIs.
SAP Emarsys is a marketing platform and CRM for ecommerce brands to run personalized campaigns across email, SMS, push and ads. It uses data and AI to automate messages like cart reminders and loyalty offers. It’s mainly used by mid-sized to enterprise businesses.
See also: Enterprise CRM solutions
SAP Emarsys integrates with external CRM tools through APIs and prebuilt connectors.
Choosing the right CRM for ecommerce depends on how your business operates and its daily needs. Some platforms are great for simple email automation. Others are better for complex customer journeys across multiple channels.
If you're running a high-traffic ecommerce site or managing both online and offline sales, Loadstone will be a strong fit. It's for enterprise teams that need more than email campaigns: think real-time segmentation, cross-channel messaging, AI-powered recommendations and loyalty programs all working together.
Want to see how it could work for your team? Book a call to explore what Loadstone can do for your business.
Customer relationship management (CRM) for ecommerce is software that helps businesses manage customer relationships by tracking behavior, orders and interactions. It helps personalize communication, improve retention and drive sales.
The best ecommerce CRM system depends on your business size and needs. Loadstone is a strong option for enterprise ecommerce teams needing advanced features like real-time data, omnichannel messaging and AI-powered personalization.
If you're managing a growing customer base, sending regular campaigns or want to improve retention, then yes. An ecommerce CRM software can help you automate, personalize and scale your marketing more efficiently.
The four main types are operational (for automation), analytical (for insights), collaborative (for team alignment) and strategic (for long-term planning). Some ecommerce CRMs (like Loadstone) combine all four.
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Meet the authors
Serge Lobo
Global CRO
Serge Lobo, CRO of Loadstone, turns ambitious sales goals into scalable realities. With expertise in strategy, client success, and process optimization, he builds high-performing teams and repeatable success models. His leadership drives not just deals, but long-term growth and retention.
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